Sorina started her career in the private sector as HR manager for Coca-Cola in 1992. She developed the HR team and participated in hiring and developing top management team in more factories in Romania.

With over 28 years in Human Resources and 25 years developing and leading own company, Sorina is interested to create long-term partnerships with clients all over the world. In the business relations, Sorina uses her competencies in order to develop programs that are answering to customers needs for performance.

Sorina is trainer and coach by vocation and she works with clients that share the same values: accountability, involvement, authenticity and performance. She has a strong belief that every business connects people and results and that the role of HR processes is to build performance in short and long term perspective. Among the clients with whom she has worked with are Azomures, Autoliv, Veoneer, Mahle, Continental, Celestica, Zeelandia, CRH, Holcim, and Emerson.

Sorina is certified as Thomas Behaviour analyst and Emotional Intelligence consultant, a certified trainer and project manager as well as a trainer in coaching programs for managers. She is a certified Balanced Scorecard Professional (BSP).

She is founder of Alternative Foundation and of HR association in Oradea. Sorina is also co-founder in Rotary Club Oradea Art Nouveau where she is doing voluntary projects. She is member in Professional Women Network.

Sorina has authored many articles in Sales Magazine, Business Review, Cargo magazine but also of stories for kids. Sorina believes that every person should be the best herself or himself and not the best copy of the role model!

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Author: Balanced Scorecard Institute

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