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Pamela Freeland, a Senior Associate with Strategy Management Group, is a strategic planning consultant, facilitator, and trainer with over 35 years of experience in health care and working with non-profit and public entities. She has led numerous planning and training engagements with clients nation-wide as well as joining a team of experts in training leaders aligned with the Ministry of Health in Ethiopia. As founder and president of StrategySync, Pamela brings expertise in strategy design, balanced scorecard, strategic management, and consensus building, and group facilitation to assist clients in designing and leveraging transformational strategy within their organizations.

As an executive with leadership and management accountability for strategic planning, Pamela facilitated strategic planning for over 20 years at MeritCare Health System (a large integrated health care delivery system now known as Sanford Health System) in Fargo, ND. She continues to provide consultation and coaching to profit, non- profit and public entities nation-wide in creating vision and strategy, incorporating the balanced scorecard methodology as a powerful approach to successful strategy development, and designing organization-specific approaches for ongoing strategy management. She brings particular expertise in health-related organizations, municipalities, and non-profits in the public sector.

Pamela has provided specialized training on the balanced scorecard and strategic management and has been a co-instructor for Strategy Management Group’s certification program. She has taught Organizational Communication and Change Management in an MBA/Master of Management program. Pamela brings advanced training in facilitation, group dynamics, and numerous thinking and group process tools, having completed a Mastery program in the Technology of Participation through the Institute of Cultural Affairs. In addition to applying facilitation skills in her work with the balanced scorecard, she is called upon to engage groups in complex problem solving, bring groups to consensus, or work with teams to address specific issues or questions. Pamela received her MS in Nursing from the University of Minnesota and an MBA from Minnesota State University, Moorhead.

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Author: Balanced Scorecard Institute

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