Failing to Understand What Stakeholders and Sponsors Want to Hear

One of the requirements to pass the PMP® exam is an understanding of Cost Management and more specifically, the formulas attributed to earned value measurement. Although there is obviously merit in this, earned value measurement is only part of what stakeholders and sponsors want to hear. It is imperative that, as part of stakeholder management, project managers interview the stakeholders to learn what information they deem as important.

Every stakeholder may want a different set of tracking metrics or key performance indicators (KPIs). The project manager may then find it necessary to develop a different performance dashboard for each stakeholder. This could incur significant costs if not planned for in the budget.

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Author: Wes Balakian

Wes Balakian is the Director, Project Management Group with over 30 years’ experience in the business management field as a project management consultant, trainer, author and technologist. He also authored Harnessing the Power of Project Management, and five other published books on project management.

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