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Cary, NC 27518

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Adam Asch

Adam Asch

Adam is a Senior Consulting Associate of Strategy Management Group/Balanced Scorecard Institute. Adam is a business strategy and digital transformation leader with over 15 years of consulting experience driving solutions and has served in management & leadership positions. Adam has a history of solving challenging, global process problems by applying appropriate agile and lean adaptive frameworks to drive recommendations. In addition, he has led various collaborative projects that made his recommendations a reality.

Adam focuses on maximizing customer impact and optimizing efficiency in large complex organizations. His expertise in consumer-centric business process transformation, market-sensing product & technology modernization, and data- driven innovation has enabled his clients to measure the impact of implementing modern business & process functions more effectively and efficiently, reducing cost while increasing value to the market. Additionally, Adam has supported his clients by delivering product management leadership, agile operating model design, process optimization, and performance management expertise.

Client Industry Experience

  • Industries Include: Financial Services, Automotive, Transportation, Retail, High-Tech, Media, Large Utilities, Insurance, Telecom, Healthcare, Manufacturing, Education, Pharma
  • Select Clients Include: Fiserv, CapitalOne, Discover Financial, GM, Roche, Takeda, AXA, AT&T, Verizon, Credit Suisse, UBS, NBC Universal, Comcast, CN, Cardinal Health

 

Jeff Brown

Jeff Brown

Jeff Brown is a Senior Associate with the Balanced Scorecard Institute and the Strategy Management Group, Inc.  He is a strategy focused business and program management implementation with over 25 years of experience in the following industries: Banking/Finance, Transportation, Manufacturing, Telecommunications, Software Development and Support, Utilities, and Government. Jeff’s value resides in his ability to draw insights from his experience in multiple industries to provide practical solutions.

He has led numerous SMG client engagements. A selected few of his clients include:

– Austin Capital Metro Transportation: Facilitated development and cascading of a Balanced Scorecard Strategy Management plan the development of an “Office of Strategic Management” to provide a framework for a Project Management Office (PMO) to facilitate the implementation and execution of the plan

– Newark New Jersey City Hall: Collaborated with the mayor and staff to develop and implement a balanced scorecard performance management system

– Greenville Utilities, Greenville NC: Facilitated development of a Balanced Scorecard Strategic Management Plan with the senior management team for association services supporting a 600-member public gas utility commission

– US Department of Commerce Foreign Commercial Service: Developed an enterprise-wide corporate scorecard strategic management system through collaboration with 80 plus embassies worldwide to improve alignment of the organization to vision, remove organization “stovepipes”, improve communications, and provide a stronger defense for budgeted programs and projects

Jeff is a Certified Project Management Professional (PMP) and a certified Quality Systems Provisional Auditor (QS-PA) from the Registrar Accreditation Board (RAB). He was awarded the Examiner for Excellence in Service Quality Awards, which is based on the Malcolm Baldrige Award, in 1998 and was a Speaker for the 5th International Conference on ISO 9000.

Jeff has a B.S. in Business Administration from the University of Colorado with concentration in Production and Operations Management, and Marketing.

Dr. Judith Cardenas

Dr. Judith Cardenas

Dr. Judith Cardenas is a Balanced Scorecard Institute Associate and the dynamic CEO of Strategies By Design, a consultancy renowned for aiding organizations worldwide in crafting innovative solutions and captivating experiences for their clientele. Her forte lies in guiding leaders through the transformative use of AI in their businesses, expertly blending human-centered design with AI strategy to accelerate success by crafting unparalleled experiences for customers and employees.

Her professional journey is marked by significant executive management roles, notably overseeing substantial public institutions. This includes managing a robust operational budget of $146 million, an additional $30 million in federal funds, a $10 million foundational endowment, and leading a workforce of 3000 employees. Dr. Cardenas has a rich history of developing and delivering training programs for prestigious organizations such as the World Bank, United Nations, QVC, Inc., Phillips Semiconductor, and various U.S. government agencies, including the Navy, Nuclear Regulatory Agency, and Army.

Holding dual doctorates in education administration, training, and performance improvement, Dr. Cardenas is also well-versed in leadership, innovation, and AI, having pursued extensive postdoctoral training and certifications in these areas.

Curt Cornelssen,  BSMP, SPP

Curt Cornelssen, BSMP, SPP

Curt is a strategic planning, strategy execution, change management, business planning and innovation expert with over 30 years of experience in guiding organizations to improve financial, organizational, and operational performance. He has led major transformation programs and initiatives for government, private sector, and non-profit organizations with budgets ranging from $50M to over $20B, resulting in over $3B in new revenue, over $2B in savings and improving the quality of life for over 2M people across six continents. Curt has over 20 years of experience as a consulting practice leader for major professional service firms and over ten years as a senior strategy, transformation and innovation leader for major government and industry organizations that operate in over 500 locations worldwide. He led major transformation programs using the balanced scorecard for strategic planning and performance management, the ADKAR and Kotter 8-step approaches for change management, and developed and deployed comprehensive internal communications plans that were used for a wide variety of internal and external stakeholders.

Prior to joining the Balanced Scorecard Institute Curt was the Vice President of Growth and Solution Innovation at Sodexo, one of the world’s largest foodservice companies. Prior to joining Sodexo, he led the public sector management consulting group at CBRE, the world’s largest real estate services company, where he managed large business transformation initiatives and programs for the US Department of Defense and development of the US National Park Service Concessions strategic plan and performance management system. Curt served as a senior government civilian at the Pentagon, where he led strategy and innovation offices for multibillion dollar organizations at the Office of the Secretary of Defense and Headquarters, US Air Force. Earlier in his career, he was a consulting practice leader at PricewaterhouseCoopers, where he led the five-year transformation of the $1B US Department of the Interior Visitor Services systems.

Curt is a certified Change Management Professional, Strategic Planning Professional and Balanced Scorecard Master Professional. He earned a Bachelor of Science in Hotel Administration from Cornell University, a Master of Science in Real Estate from the Massachusetts Institute of Technology and served as a Senior Research Fellow at the George Washington University School of Business.

Curt currently serves on the Boards of the International Association for Strategy Professionals, National Park Trust, and the American Logistics Association.

Kirsten Dubuc, BSP

Kirsten Dubuc, BSP

Kirsten is the Director of HR & Administration. She is a skilled human resources professional with 28 years of experience in Human Resource management, including recruiting, resource management systems, competency and capability frameworks and development, staff productivity and utilization, personnel assessment processes and programs, compensation, staff career development and counseling, performance management, retention and attrition strategy and goal setting, as well as handling terminations and reductions in force (RIFs). Kirsten is also knowledgeable in benefits planning and administration, and has experience with public relations, communications, and event planning.

At the Strategy Management Group, Kirsten is a member of the Executive Leadership team with responsibilities for forecasting business needs and performance planning, analysis, and execution. She is responsible for the employee policies and procedures, diversity, inclusion and ethics, annual assessment process, and all aspects of employee relations and compensation planning. She acts as an advisor to the Leadership Team on strategic HR issues, including: employee relation issues, training, goal setting, and career development. Kirsten also manages the company’s domestic and international conference planning; she has organized and managed events in the US, as well as in several Middle East countries.

Kirsten’s career has spanned multiple industries, including technology, government, non-profits, and financial institutions. She has worked for Deloitte Consulting, PriceWaterhouseCoopers, Coopers & Lybrand, Freddie Mac, and General Dynamics.

Kirsten is a certified Balanced Scorecard Professional (BSP) and holds a BS degree in Communications and Public Relations from James Madison University; she has won several Service Awards during her career.