2000 Regency Parkway Suite 420

Cary, NC 27518

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Adam Asch

Adam Asch

Adam is a Senior Consulting Associate of Strategy Management Group/Balanced Scorecard Institute. Adam is a business strategy and digital transformation leader with over 15 years of consulting experience driving solutions and has served in management & leadership positions. Adam has a history of solving challenging, global process problems by applying appropriate agile and lean adaptive frameworks to drive recommendations. In addition, he has led various collaborative projects that made his recommendations a reality.

Adam focuses on maximizing customer impact and optimizing efficiency in large complex organizations. His expertise in consumer-centric business process transformation, market-sensing product & technology modernization, and data- driven innovation has enabled his clients to measure the impact of implementing modern business & process functions more effectively and efficiently, reducing cost while increasing value to the market. Additionally, Adam has supported his clients by delivering product management leadership, agile operating model design, process optimization, and performance management expertise.

Client Industry Experience

  • Industries Include: Financial Services, Automotive, Transportation, Retail, High-Tech, Media, Large Utilities, Insurance, Telecom, Healthcare, Manufacturing, Education, Pharma
  • Select Clients Include: Fiserv, CapitalOne, Discover Financial, GM, Roche, Takeda, AXA, AT&T, Verizon, Credit Suisse, UBS, NBC Universal, Comcast, CN, Cardinal Health


Jeff Brown

Jeff Brown

Jeff Brown is a Senior Associate with the Balanced Scorecard Institute and the Strategy Management Group, Inc.  He is a strategy focused business and program management implementation with over 25 years of experience in the following industries: Banking/Finance, Transportation, Manufacturing, Telecommunications, Software Development and Support, Utilities, and Government. Jeff’s value resides in his ability to draw insights from his experience in multiple industries to provide practical solutions.

He has led numerous SMG client engagements. A selected few of his clients include:

– Austin Capital Metro Transportation: Facilitated development and cascading of a Balanced Scorecard Strategy Management plan the development of an “Office of Strategic Management” to provide a framework for a Project Management Office (PMO) to facilitate the implementation and execution of the plan

– Newark New Jersey City Hall: Collaborated with the mayor and staff to develop and implement a balanced scorecard performance management system

– Greenville Utilities, Greenville NC: Facilitated development of a Balanced Scorecard Strategic Management Plan with the senior management team for association services supporting a 600-member public gas utility commission

– US Department of Commerce Foreign Commercial Service: Developed an enterprise-wide corporate scorecard strategic management system through collaboration with 80 plus embassies worldwide to improve alignment of the organization to vision, remove organization “stovepipes”, improve communications, and provide a stronger defense for budgeted programs and projects

Jeff is a Certified Project Management Professional (PMP) and a certified Quality Systems Provisional Auditor (QS-PA) from the Registrar Accreditation Board (RAB). He was awarded the Examiner for Excellence in Service Quality Awards, which is based on the Malcolm Baldrige Award, in 1998 and was a Speaker for the 5th International Conference on ISO 9000.

Jeff has a B.S. in Business Administration from the University of Colorado with concentration in Production and Operations Management, and Marketing.

Dr. Judith Cardenas

Dr. Judith Cardenas

Dr. Judith Cardenas is a Balanced Scorecard Institute Associate and the dynamic CEO of Strategies By Design, a consultancy renowned for aiding organizations worldwide in crafting innovative solutions and captivating experiences for their clientele. Her forte lies in guiding leaders through the transformative use of AI in their businesses, expertly blending human-centered design with AI strategy to accelerate success by crafting unparalleled experiences for customers and employees.

Her professional journey is marked by significant executive management roles, notably overseeing substantial public institutions. This includes managing a robust operational budget of $146 million, an additional $30 million in federal funds, a $10 million foundational endowment, and leading a workforce of 3000 employees. Dr. Cardenas has a rich history of developing and delivering training programs for prestigious organizations such as the World Bank, United Nations, QVC, Inc., Phillips Semiconductor, and various U.S. government agencies, including the Navy, Nuclear Regulatory Agency, and Army.

Holding dual doctorates in education administration, training, and performance improvement, Dr. Cardenas is also well-versed in leadership, innovation, and AI, having pursued extensive postdoctoral training and certifications in these areas.

Robin L. Champ

Robin L. Champ

Robin L. Champ is a visionary leader in strategic foresight and strategy management, currently serving as the Vice President, Strategic Foresight at LBL Strategies. With a distinguished career spanning key roles in both the Department of Defense and the U.S. Secret Service, Robin brings unparalleled expertise to the table.

Retired as the Chief of the Enterprise Strategy Division at the United States Secret Service, Robin led the organization’s foresight and strategic planning efforts. Notably, she also co-chaired the Federal Foresight Community of Interest, showcasing her commitment to advancing foresight practices across government.

Prior to her tenure at USSS, Robin served as the Chief of the Global Futures Office at the Defense Threat Reduction Agency (DTRA). There, she developed a pioneering methodology encompassing stakeholder interviews, scenario-based planning, SWOT analysis, policy analysis, and crowdsourcing. This approach formed the bedrock of the Agency’s Strategic Plan, solidifying Robin’s reputation as a thought leader in the field.

Robin’s influence extended even further at DTRA, where she led the Project on Advanced Systems and Concepts for Countering Weapons of Mass Destruction (CWMD). Through strategic studies and dialogues, she addressed critical national security and CWMD challenges, forging collaborations with esteemed institutions like the National Defense University and the U.S. Air Force Institute for National Security Studies.

Her tenure at the Defense Logistics Agency (DLA) saw her at the forefront of the 2010 Quadrennial Defense Review, where she played a pivotal role as the DLA Lead. Notably, Robin authored the DLA Transformation Roadmap and served as the Program Manager for DLA’s Balanced Scorecard, leaving an indelible mark on the agency’s strategic trajectory.
In addition to her official positions, Ms. Champ is a U.S. Army proclaimed “Mad Scientist, and also serves as an “Expert in Residence” for Toffler Associates.

Robin’s illustrious career has earned her accolades, including a commendation from the Vice President of the United States, the prestigious DTRA Director’s Distinguished Civilian Service Medal, and the U.S. Secret Service Director’s Impact Award. She holds a Bachelor of Science in Journalism/Advertising from the University of Maryland, where she graduated at the pinnacle of her Advertising class. Additionally, she holds a Master of Science in National Resource Strategy from NDU’s Industrial College of the Armed Forces (ICAF) – now the Eisenhower School, and is a graduate of the Harvard Kennedy School’s Senior Executive Fellows program.

A sought-after keynote speaker on foresight, Robin has graced numerous forums, including the International Association for Strategy Professionals, Federal Foresight Community of Interest, Palladium Strategy Summit, National Defense University, American Society of Microbiology, Department of Homeland Security, Environmental Protection Agency, Department of Energy National Labs, OPM’s Federal Executive Institute, and the Centers for Disease Control (CDC).

Kirsten Dubuc, BSP

Kirsten Dubuc, BSP

Kirsten is the Director of HR & Administration. She is a skilled human resources professional with 28 years of experience in Human Resource management, including recruiting, resource management systems, competency and capability frameworks and development, staff productivity and utilization, personnel assessment processes and programs, compensation, staff career development and counseling, performance management, retention and attrition strategy and goal setting, as well as handling terminations and reductions in force (RIFs). Kirsten is also knowledgeable in benefits planning and administration, and has experience with public relations, communications, and event planning.

At the Strategy Management Group, Kirsten is a member of the Executive Leadership team with responsibilities for forecasting business needs and performance planning, analysis, and execution. She is responsible for the employee policies and procedures, diversity, inclusion and ethics, annual assessment process, and all aspects of employee relations and compensation planning. She acts as an advisor to the Leadership Team on strategic HR issues, including: employee relation issues, training, goal setting, and career development. Kirsten also manages the company’s domestic and international conference planning; she has organized and managed events in the US, as well as in several Middle East countries.

Kirsten’s career has spanned multiple industries, including technology, government, non-profits, and financial institutions. She has worked for Deloitte Consulting, PriceWaterhouseCoopers, Coopers & Lybrand, Freddie Mac, and General Dynamics.

Kirsten is a certified Balanced Scorecard Professional (BSP) and holds a BS degree in Communications and Public Relations from James Madison University; she has won several Service Awards during her career.

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